Frequently Asked Questions
Everything you need to know about Persona's AI-moderated research platform
Persona helps teams understand the real reasons behind customer behavior - including capturing user feedback after key moments, like cancellations. Instead of relying on metrics or one-off surveys, Persona conducts AI-moderated qualitative interviews that capture customer context, emotions, and decision drivers. The result is clear insight into why customers leave, what they need, and how teams can respond.
